On Page Optimization
On page optimization refers to the measures that are taken to improve the position of search ranking within the website. There are different measures to improve the position of a search ranking. Some of the examples include to improve the meta description, optimize the content etc.
While working on an on page there are some points to be remembered:
1. Page Title
2. Meta Description
3. Meta Tag
4. URL Structure
5. Body Tags
6. Keyword Density
7. Image Optimization
8. Content Optimization
9. Authorship Optimization
Page title is most important factor of SEO in our site. Page title and post's should have a unique title with relevant keyword for that page. If your page title is not unique there exist mainly two issues. First is web master's will report the page as error. Secondly, if two pages have same title they will compete each other, while other pages will over come them in ranking.
Meta description is the place where we include relevant keyword in our content. In many times people forget to add meta description. Meta description displayed when the page is listed in search results. So just imagine there is no meta description when your page is listed, you itself feels an incompleteness.
In your web page, you can add a set of keywords in the form of meta tags. The keywords should be relevant and related to your content of the page. By adding meta tags, a user can directly to the topic in the web page.
URLs can be search engine friendly, as it bring a better crawling of your pages. When URLs are shorter searching in search engine becomes easier. And small URLs always bring a better results. Always make the URL shorter and easy. Make the URL and title of page as same. If you have don't have a better URL and you don't have a mind to change then you will a negative impact from the user's.
Body tags are used to give different sections. While writing an article, the whole article is subdivided into different sub paragraphs. This is to make easier to reader's who read it. For this easiness the sections can have a heading, where tags are denoted by H1, H2, H3, H4 etc.H1 tags are used for the main page title. Sub heading uses H2, H3 etc tags.
Keyword density is the number of times keyword occur in a page or content. It's important to add relevant keyword to help the search engine about what our content is. If hundred words are there in the content and two times the relevant keyword is used, then keyword density is 2%.
Images are the best way to get attracted by the user's. Using appropriate images will always give a good impact. There are mainly three factors in image optimization:
i. Alt name or text.
ii. File name given to the image.
iii. Content on the page where image is present.
Google bot identifies a image by these steps. When alt name or text is given google bot can easily identify the image. The file name given to image should be relevant. Because the google bot will take it as the image name. Another way to identify the image is the content present in the web page where image is present.
Authorship Optimization is the process of adding our name as link to our Google profile. Authorship a validity to the content and provides authority. Authorship optimization is very important those who want to reveal their identity. Some writers don' want authorship. Mostly those who want a identity and appreciations for their post uses a authorship optimization.
This blog is a simple description about on page SEO, on page tips and some important techniques in on page optimization. Hope this blog make you use full.
I have already published a blog post on The Birth of Google and Search Engine Optimization
- There should not be any spelling mistake, grammar mistake, dramatic errors etc.
- Should provide meaningful sentences.
- The text field character should be 70.
- In a page, characters should be between 155 to 160.
- In a post characters should be up to 155. Because, post include the date of published.
Different On-page Optimization techniques
1. Page Title
2. Meta Description
3. Meta Tag
4. URL Structure
5. Body Tags
6. Keyword Density
7. Image Optimization
8. Content Optimization
9. Authorship Optimization
1. Page Title
Page title is most important factor of SEO in our site. Page title and post's should have a unique title with relevant keyword for that page. If your page title is not unique there exist mainly two issues. First is web master's will report the page as error. Secondly, if two pages have same title they will compete each other, while other pages will over come them in ranking.
2. Meta Description
Meta description is the place where we include relevant keyword in our content. In many times people forget to add meta description. Meta description displayed when the page is listed in search results. So just imagine there is no meta description when your page is listed, you itself feels an incompleteness.
3. Meta Tag
In your web page, you can add a set of keywords in the form of meta tags. The keywords should be relevant and related to your content of the page. By adding meta tags, a user can directly to the topic in the web page.
4. URL Structure
URLs can be search engine friendly, as it bring a better crawling of your pages. When URLs are shorter searching in search engine becomes easier. And small URLs always bring a better results. Always make the URL shorter and easy. Make the URL and title of page as same. If you have don't have a better URL and you don't have a mind to change then you will a negative impact from the user's.
5. Body Tags
Body tags are used to give different sections. While writing an article, the whole article is subdivided into different sub paragraphs. This is to make easier to reader's who read it. For this easiness the sections can have a heading, where tags are denoted by H1, H2, H3, H4 etc.H1 tags are used for the main page title. Sub heading uses H2, H3 etc tags.
6. Keyword Density
Keyword density is the number of times keyword occur in a page or content. It's important to add relevant keyword to help the search engine about what our content is. If hundred words are there in the content and two times the relevant keyword is used, then keyword density is 2%.
7. Image Optimization
Images are the best way to get attracted by the user's. Using appropriate images will always give a good impact. There are mainly three factors in image optimization:
i. Alt name or text.
ii. File name given to the image.
iii. Content on the page where image is present.
Google bot identifies a image by these steps. When alt name or text is given google bot can easily identify the image. The file name given to image should be relevant. Because the google bot will take it as the image name. Another way to identify the image is the content present in the web page where image is present.
8. Content Optimization
In the content portion most visible part is the anchor text. Anchor text is the hyper link added text. When an anchor text is added to any text and when the link is clicked, the link will direct to that page. Body content can be simple and easy. When a user is reading a content, the user have to understand the meaning. If the content is covered with difficult words and a very thick content, then the user may shift to other web pages. Always try to add anchor text in between a paragraph. Write the large contents in sub paragraphs. Always try to finish the sentences as short as possible.
9. Authorship Optimization
Authorship Optimization is the process of adding our name as link to our Google profile. Authorship a validity to the content and provides authority. Authorship optimization is very important those who want to reveal their identity. Some writers don' want authorship. Mostly those who want a identity and appreciations for their post uses a authorship optimization.
This blog is a simple description about on page SEO, on page tips and some important techniques in on page optimization. Hope this blog make you use full.
I have already published a blog post on The Birth of Google and Search Engine Optimization
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