The Birth of Google and Search Engine Optimization

The Birth of Google

“Google" is the most familiar word that we hear in our everyday life. Basically Google is the where we can get results for any queries. Technically Google is the world’s most popular search engine. In January 1996 Google started as a research project by Larry Page and Sergey Brin when they both were PhD students at Standard University.

SEO - Search engine optimization

Search engine optimization is a practice done to increase your websites appearance in the web visitors search results.

SEO practises classified into two:

•  White hat SEO 
•  Black hat SEO.

White hat SEO's is a practice to gain higher page rank ethically. Black hat SEO's refers to unethical practice to rank on top in the search engine.

SEO technique are of two types:

• On page optimization 
• Off page optimization 

On page optimization is the activities directly done in the website to improve the position in search results. Off  page optimization are the activities done outside the actual website to improve the position in the searching rank.

Elements of SEO

The elements of SEO are Crawling, Catching, Indexing. Crawling is a program in Google's Search engine. It is the process of Googlebot scanning new update content on website and information send back to Google. In catching Google took a snapshot of your website when it last visited and stored the data in case your website went down or if there are some any other issues. In Indexing Google visited your website and has added you to its database by categorizing. Websites are controlled by web masters. Web masters can make change in website.

Earlier ranking processes

• Content specific is the process of adding number of times the keyword in the content of the website to bring the website to the top of searched results. The common technique used was keyword stuffing. Keyword stuffing is the process of stuffing the keyword in the blank space which is hidden to the users.

• Link specific is the process by which the website having more links will be ranked to the top. But the main drawback of the link specific was there was no quality in the content of the top ranked pages.

• Quality link specific is the websites having both quality in content and more number of link will be ranked to the top. Quality is measured by page rank. Page rank consist of 200 components to measure the quality. Page rank is given out of ten.

Passing the juice is the power that is considered to be passed to your site by back links from any internal or external sites or pages.

AdWords

By the discovery of AdWords in 2000 Google started to get high revenue. It is a prepaid process through which many user's are registered and paid an amount for their AdWords. Google AdSense is a program to make money through online by placing ads on your website and YouTube channels.

Google Updates

Google Panda Update

Google started to introduce updates to improve the quality of search engine. Google first introduced the strongest update called google panda. Google Panda was against the content spamming in order to improve the quality of search results. Content spamming consist of content duplication, content stuffing, keyword stuffing, content fetch, thinny pages.

Penguin Update

Another update introduced in April 2012 was penguin update. Penguin was against link spamming done by google. By the removal of link spamming, link exchange, paid link, link farming, comment spamming, Wiki spamming, all these processes where also removed.

Pigeon Update

Another update was pigeon in the year 2014 July 24. It is related to local SEO. It provides more relevant local search results which is closely towards the traditional web ranking signals.

Hummingbird Update

Hummingbird update was introduced in 2013. Artificial intelligence is used in hummingbird which provide a semantic search result. One of the main defect of hummingbird was most suggested wrong results will be displayed at the top search results.

Rank Brain update

Google uses a machine-learning artificial intelligence system called “RankBrain”.Rank Brain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results. Rank brain is the advanced update of hummingbird. Machine-learning artificial intelligence system help sort through its search results. 

Parked domain update

Before websites can be booked as parked domain. Through this update parked domain are removed from search results.

EMD update

EMD stands for exact match domain. It is a filter Google launched in September 2012 and used to prevent poor quality sites from ranking. New sites with poor content may get caught. Through this updation Google had punished only websites without any achievements and without any PageRank.

Pirate update

Google’s Pirate Update is a filter introduced in August 2012. It is designed to punish copy right issues. If someone copies content, videos, images etc from other website it will be caught by pirate update.Pirate update is designed to prevent sites with many copyright reports, as filed through Google’s DMCA system, from ranking well in Google’s listings.

Mobilegeddon update

Mobilegeddon update was first introduced in 1st April 2015, second update was on May 2016. Mobilegeddon update provide responsive design. The main effect of this update is to give priority to websites that display well on smart phones and other mobile devices. The change does not affect searches made from a desktop computer or a laptop.

Google has bring a great change to the world. Everything has become easier. SEO has also helped to bring a great change in marketing. This is a simple description about Google and SEO.


Aswathy N A