How To Use Google Analytics For Beginners

Google Analytics

Google Analytics is a free web analytics  tool which provide basic analytics for search engine optimization. Google analytics account can be created with a google account. Google Analytics is used to know nature of the website and number of visits. By Google Analytics its very easy to track the websites. Google Analytics is a tool which is used to know the number visitors to the website. Number of visitors is the most important part in Google analytics. By tracking, we can get any information related to the website like amount of traffic, location of traffic etc. It also provide information of visitors like location, device used, time spend etc. 

How can we track the websites using Google Analytics?

1. Sign into with your Google account and open Google Analytics.

2. Now you can see the dashboard on the left side, click admin bottom on the dashboard   

3. Click create property button.

4. Here you can see two options website and mobile app. Click on the website option.

5. Add your sites name and URL.

6. Choose your industry category.

7. Choose your time zone which is appropriate to your websites location.

8. Click on Get Tracking ID.

9. Copy the Tracking ID.

10. In the blogger, select the theme from the dashboard, click on edit html and paste the tracking id then save it.

11. Back to google analytics select home, click on real-time report bottom right side.

12. The overview page shows the analytics on the websites.

 Different types of visits are: 

1. Direct Visit
2. Organic Visit
3. Referral Traffic
4. Social Media Traffic
5. Ad Traffic

1. Direct Visit

    Direct visit is done by searching the site directly by using the URL. URL is directly typed in the search engine. This is easy for short URLs. Those visitor's who directly get into the website by using URL will have a high page rank.

2. Organic Visit

Organic traffic occur by search engine optimization by naturally. It is simply taking a topic, searching in the search engine and visiting the website. It is the random search visitors done to get a search results.

3. Referral Traffic

Referral traffic means giving a link from our website to other website. By giving a link means it is a referral traffic to other website. The number of times the website visitor visited by using referral links is showed in referral traffic. 

4. Social Media Traffic

Social media traffic is the traffic to the websites from social media's like facebook, twitter, google plus, instagram etc.

5. Ad Traffic

From the name itself it's clear, traffic from the ads is Ad traffic. Giving ads can be done in many ways. Ads on social media, websites etc. 

Hope you liked the post. My previous post was on An Overview Of Google Web Masters Tools.

Aswathy N A

An Overview Of Google Webmasters Tools

Google Webmasters Tools 

Google Webmaster Tool now known as Google Search Console. It is a free web service from Google for webmasters. Webmasters are provided to check indexing status and optimize visibility of the websites. Webmasters tool is the most used tool by SEO analysts. Google search console allow to communicate with google. Google bot fetch our page.

Procedure for Google Web Masters Tools Verification

1. On the search engine  search for google.com/webmaster/tool.2

2.Now from the newly appearing screen click on Add a Property.

3. Now you can see a text field to paste the URL. 

4. Copy the URL that is to be fetched and paste it in the text field and click the add button.

5. From the dashboard select Crawl option, from  crawl option select Fetch as Google. 

6.  Now we asked Google to fetch the base URL.To fetch a post we need to copy the rest of the URL and paste it into the text field next to the base URL and click Fetch.

Whats the use of Search Console?

• We have to assure that Google can access our content.
• Submit your content for crawling. 
• Remove unwanted content that you don't want to show in search results.
• Create content that delivers engaging search results.
• Always try to keep your site with short disruption.
• Resolve errors or spams to keep your website clean.

Hope you liked the post. Its a small description about search console. My previous blog was Important On Page Search Engine Optimization Practices.

Aswathy N A

Important On Page Search Engine Optimization Practices

On Page Optimization

On page optimization refers to the measures that are taken to improve the position of search ranking within the website. There are different measures to improve the position of a search ranking. Some of the examples include to improve the meta description, optimize the content etc.

While working on an on page there are some points to be remembered:

• There should not be any spelling mistake, grammar mistake, dramatic errors etc.
• Should provide meaningful sentences.
• The text field character should be 70.
• In a page,  characters should be between 155 to 160.
• In a post characters should be up to 155. Because, post include the date of published.

Different On-page Optimization techniques

1. Page Title
2. Meta Description
3. Meta Tag
4. URL Structure
5. Body Tags
6. Keyword Density
7. Image Optimization
8. Content Optimization
9. Authorship Optimization

1. Page Title

Page title is most important factor of SEO in our site. Page title and post's should have a unique title with relevant keyword for that page. If your page title is not unique there exist mainly two issues. First is web master's will report the page as error. Secondly, if two pages have same title they will compete each other, while other pages will over come them in ranking.

2. Meta Description 

Meta description is the place where we include relevant keyword in our content. In many times people forget to add meta description. Meta description displayed when the page is listed in search results. So just imagine there is no meta description when your page is listed, you itself feels an incompleteness.

3.  Meta Tag

In your web page, you can add a set of keywords in the form of meta tags. The keywords should be relevant and related to your content of the page. By adding meta tags, a user can directly to the topic in the web page.

4. URL Structure

URLs can be search engine friendly, as it bring a better crawling of your pages. When URLs are shorter searching in search engine becomes easier. And small URLs always bring a better results. Always make the URL shorter and easy. Make the URL and title of page as same. If you have don't have a better URL and you don't have a mind to change then you will a negative impact from the user's.

5. Body Tags

Body tags are used to give different sections. While writing an article, the whole article is subdivided into different sub paragraphs. This is to make easier to reader's who read it. For this easiness the sections can have a heading, where tags are denoted by H1, H2, H3, H4 etc.H1 tags are used for the main page title. Sub heading uses H2, H3 etc tags.

6. Keyword Density

Keyword density is the number of times keyword occur in a page or content. It's important to add relevant keyword to help the search engine about what our content is. If hundred words are there in the content and two times the relevant keyword is used, then keyword density is 2%.

7. Image Optimization

Images are the best way to get attracted by the user's. Using appropriate images will always give a good impact. There are mainly three factors in image optimization:

     i.   Alt name or text.
     ii.  File name given to the image.
     iii. Content on the page where image is present.

Google bot identifies a image by these steps. When alt name or text is given google bot can easily identify the image. The file name given to image should be relevant. Because the google bot will take it as the image name. Another way to identify the image is the content present in the web page where image is present.

8. Content Optimization

In the content portion most visible part is the anchor text. Anchor text is the hyper link added text. When an anchor text is added to any  text and when the link is clicked,  the link will direct to that page. Body content can be simple and easy. When a user is reading a content, the user have to understand the meaning. If the content is covered with difficult words and a very thick content, then the user may shift to other web pages. Always try to add anchor text in between a paragraph. Write the large contents in sub paragraphs. Always try to finish the sentences as short as possible.  

9. Authorship Optimization

Authorship Optimization is the process of adding our name as link to our Google profile. Authorship a validity to the content and provides authority. Authorship optimization is very important those who want to reveal their identity. Some writers don' want authorship. Mostly those who want a identity and appreciations for their post uses a authorship optimization.

This blog is a simple description about on page SEO, on page tips and some important techniques in on page optimization. Hope this blog make you use full.


I have already published a blog post on The Birth of Google and  Search Engine Optimization

                                                       

Aswathy N A

The Birth of Google and Search Engine Optimization

The Birth of Google

“Google" is the most familiar word that we hear in our everyday life. Basically Google is the where we can get results for any queries. Technically Google is the world’s most popular search engine. In January 1996 Google started as a research project by Larry Page and Sergey Brin when they both were PhD students at Standard University.

SEO - Search engine optimization

Search engine optimization is a practice done to increase your websites appearance in the web visitors search results.

SEO practises classified into two:

•  White hat SEO 
•  Black hat SEO.

White hat SEO's is a practice to gain higher page rank ethically. Black hat SEO's refers to unethical practice to rank on top in the search engine.

SEO technique are of two types:

• On page optimization 
• Off page optimization 

On page optimization is the activities directly done in the website to improve the position in search results. Off  page optimization are the activities done outside the actual website to improve the position in the searching rank.

Elements of SEO

The elements of SEO are Crawling, Catching, Indexing. Crawling is a program in Google's Search engine. It is the process of Googlebot scanning new update content on website and information send back to Google. In catching Google took a snapshot of your website when it last visited and stored the data in case your website went down or if there are some any other issues. In Indexing Google visited your website and has added you to its database by categorizing. Websites are controlled by web masters. Web masters can make change in website.

Earlier ranking processes

• Content specific is the process of adding number of times the keyword in the content of the website to bring the website to the top of searched results. The common technique used was keyword stuffing. Keyword stuffing is the process of stuffing the keyword in the blank space which is hidden to the users.

• Link specific is the process by which the website having more links will be ranked to the top. But the main drawback of the link specific was there was no quality in the content of the top ranked pages.

• Quality link specific is the websites having both quality in content and more number of link will be ranked to the top. Quality is measured by page rank. Page rank consist of 200 components to measure the quality. Page rank is given out of ten.

Passing the juice is the power that is considered to be passed to your site by back links from any internal or external sites or pages.

AdWords

By the discovery of AdWords in 2000 Google started to get high revenue. It is a prepaid process through which many user's are registered and paid an amount for their AdWords. Google AdSense is a program to make money through online by placing ads on your website and YouTube channels.

Google Updates

Google Panda Update

Google started to introduce updates to improve the quality of search engine. Google first introduced the strongest update called google panda. Google Panda was against the content spamming in order to improve the quality of search results. Content spamming consist of content duplication, content stuffing, keyword stuffing, content fetch, thinny pages.

Penguin Update

Another update introduced in April 2012 was penguin update. Penguin was against link spamming done by google. By the removal of link spamming, link exchange, paid link, link farming, comment spamming, Wiki spamming, all these processes where also removed.

Pigeon Update

Another update was pigeon in the year 2014 July 24. It is related to local SEO. It provides more relevant local search results which is closely towards the traditional web ranking signals.

Hummingbird Update

Hummingbird update was introduced in 2013. Artificial intelligence is used in hummingbird which provide a semantic search result. One of the main defect of hummingbird was most suggested wrong results will be displayed at the top search results.

Rank Brain update

Google uses a machine-learning artificial intelligence system called “RankBrain”.Rank Brain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results. Rank brain is the advanced update of hummingbird. Machine-learning artificial intelligence system help sort through its search results. 

Parked domain update

Before websites can be booked as parked domain. Through this update parked domain are removed from search results.

EMD update

EMD stands for exact match domain. It is a filter Google launched in September 2012 and used to prevent poor quality sites from ranking. New sites with poor content may get caught. Through this updation Google had punished only websites without any achievements and without any PageRank.

Pirate update

Google’s Pirate Update is a filter introduced in August 2012. It is designed to punish copy right issues. If someone copies content, videos, images etc from other website it will be caught by pirate update.Pirate update is designed to prevent sites with many copyright reports, as filed through Google’s DMCA system, from ranking well in Google’s listings.

Mobilegeddon update

Mobilegeddon update was first introduced in 1st April 2015, second update was on May 2016. Mobilegeddon update provide responsive design. The main effect of this update is to give priority to websites that display well on smart phones and other mobile devices. The change does not affect searches made from a desktop computer or a laptop.

Google has bring a great change to the world. Everything has become easier. SEO has also helped to bring a great change in marketing. This is a simple description about Google and SEO.


Aswathy N A